Introduction

Zellbury, as the fashion arm of Al Rahim, envisions a world where style seamlessly merges with cultural heritage. The brand offers ready-to-wear, unstitched, denim, bags, footwear, accessories, and exclusive lines tailored to different demographics among its diverse product range. Zellbury’s designs draw inspiration from a myriad of influences, creating a unique fusion that resonates with a diverse audience.

From sourcing raw materials to the final stitching, Zellbury ensures that every step of the process aligns with environmental and social consciousness. Zellbury's commitment to innovation extends beyond aesthetics. The brand invests in cutting-edge technologies, ensuring that its processes are not only efficient but also at the forefront of the ever-evolving fashion industry.

Challenge

Zellbury had built their entire e-commerce operations on the Magento platform, however the brand realized the need to switch to Shopify in order to address the mounting development and server costs. The company also had plans for international expansion and wanted to be future-ready with all key functionalities integrated in the platform that would help them scale their operations. With a solution in mind, the brand required expertise of a partner like Alchemative to help solve the implementation challenges.

· High Development & Server Cost

· Inventory Sync from Multiple Locations

· Platform Refresh at Product Uploading

· Customized Integrations for Omnichannel

· Future-Ready Platform for International Expansion

Solution

The team at Alchemative did a thorough website analysis of Zellbury, and banking on their vast experience of building ecommerce solutions, recommended an optimized customer journey with enhancements in UI and UX. Alchemative helped build key integrations in Shopify platform that would not only address pain points but also improve several functionalities for Zellbury's entire e-commerce operations.

· Switch to Shopify Plus

· Inventory Sync Management

· Checkout Customizations

· Fulfillment Integrations

· Omnichannel Retail

Implementation

Optimized Customer Journey

From intuitive navigation to a seamless checkout experience, the entire customer journey was built with a user-centric approach to provide a complete valued-added experience.

Omnichannel Retail

Built a customized solution for inventory sync from multiple locations for a real-time omnichannel retail solution within the platform.

Logistics Solutions

Integrated logistics solutions for a smooth fulfillment process for order tracking and order management.

Checkout Page Customizations

Customized checkout page by adding Field Validations as well as Auto Zip Code Entry for easy location data input for users.

Responsive Experience

Ensuring a consistent brand experience, the entire website was built to be responsive on all devices including web, mobile and tablet.

Key Functionalities Enhanced

Enhanced Checkout

With prefilled zip codes and validations.

Customer Validation

Advanced customer validation capabilities to reduce return by blocking duplicate orders.

Advanced Logistics

Ensuring orders are processed and dispatched with unprecedented speed and accuracy.

Real-Time Order Status

Real-time updates and shipment tracking of orders, providing value for the customers.

Order Tracking Without Tracking Number

Intuitive order tracking system allowing customers to monitor their orders effortlessly, without the need for a tracking number.

Store Locator

New website with a store locator feature, guiding customers to the nearest company location with ease.

Omni Retail Strategy

Leveraging an Omni Retail strategy to ensure that every order is fulfilled from the nearest store or city, optimizing efficiency and minimizing delivery times.

Results

The successful implementation of the plan resulted in an amazing experience for the customers that helped the brand see an increase in Website Uptime, Number of Orders and Conversion Rates. The migration to Shopify helped reduce operations costs for the company while setting them up for an international expansion.

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