Introduction
Interwood was established in 1974 and has since become Pakistan’s most trusted name in high-quality furniture. Today, it is widely recognized as an industry trendsetter offering a complete range of home and office furniture, kitchens, flooring, accessories and bespoke furniture. Interwood also caters largely to mega-scale projects with its trademark interior-designing solutions to a variety of sectors from local luxury residential projects, malls, hospitals, schools and airports, to multinational corporations, international hotels, and institutions in USA, Europe, Africa, and the Middle East.
Challenge
Interwood faced a lot of challenges with their initial e-commerce store that was built on the Adobe Commerce (Magento 2.0) platform. Their e-store was hard to handle at the backend by the internal team. Any time the company wanted to add new functionality or features, they would end up requiring development work from external resources.
New app creation was required every time to enhance functionality of the website. Over time, this started becoming a demanding endeavor that took a lot of time and financial resources while also increasing the reliance on outside help.
· Hard to handle platform
· Constant outside help required
· High cost of modification & optimization
· Reliance on building new standalone apps
Solution
After researching and understanding the unique challenges of the Interwood, the team at Alchemative came up with a comprehensive strategy to address all pain points. The plan comprised a switch to Shopify Platform that helped with:
Reduce Operational Costs
Switching to Shopify helped the company reduce operational costs by cutting reliance on external development help for key functionalities.
Pre-built Apps Integration
Extensive library of apps available on Shopify App Store, allowed the brand to forego the reliance on developing its own apps.
Easy Handling for Internal Team
User-friendly backend management helped the Interwood team to manage day to day store operations with ease.
Implementation
Optimized Customer Journey
From intuitive navigation to a seamless checkout experience, the entire customer journey was built with a user-centric approach to provide a complete valued-added experience.
Responsive Experience
Ensuring a consistent brand experience, the entire website was built to be responsive on all devices including web, mobile and tablet.
Pricing & Logistics Solutions
Plug & Play Apps were integrated into the website allowing Interwood to showcase customized pricing and shipping rates to cater unique customer requests.
Easy Dashboard Management
Set-up an easy to use dashboard, giving a holistic view of the entire e-commerce operation that helped analyze potential for errors and areas of opportunities.
Team Training
To reduce reliance on external help, Interwood’s team was provided training sessions to help them manage the platform on their own, allowing full control and freedom to operate.
Pain Points Addressed
Bundle Pricing Feature
Customized solution was added on the products page to allow customers to see prices based on bundle selections unlike on the previous platform.
Shipping Rates Segregation
Visibility of in-depth breakup of shipping costs was also created allowing customers a transparent view of logistics.
Customized City Based Rates
Another key enhancement was added by installing and setting up Parcelify App allowing Interwood to show different shipping rates based on customers’ location.
Smooth Migration of Backlinks
Hesitancy to switch to Shopify was also addressed by meticulously and carefully migrating all previous backlinks and SEO efforts on the new platform.
Results
After implementing the comprehensive research-based strategies, Alchemative successfully delivered a new web-store for Interwood with an amazing customer experience journey without losing SEO backlinks and integrating with the ERP systems.
This resolved management issues of the internal team while reducing operational costs for the company. The revamped site saw an increase in Performance Score, Website Uptime, Number of Orders and Conversion Rates. Logistics and Payment Integrations allowed the brand to seamlessly manage their operations with more control and visibility of their business, setting them up for a global expansion.
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